The Verge did a great job on this article. Because of #Google’s search monopoly, it esssentially forces every webpage to look similar in order to be found.

We can have nice things, we just need to destroy all #monopolies in order to have them.

https://www.theverge.com/c/23998379/google-search-seo-algorithm-webpage-optimization

The Perfect Webpage

How the internet reshaped itself around Google’s search algorithms — and into a world where websites look the same.

^{Mia Sato (The Verge)}