The #dataviz work the Pudding does is so far beyond some charts with words triggered on click or scroll that many will dub data storytelling. Their approach isn't about the trigger, say scrolling, but more about actual storytelling with a start, middle, and end & building thoughts with the viewer. I esp like the encouragement of exploration at particular points as opposed to "Here are some buttons go look into stuff user!" Their latest on loneliness is quite well done - https://pudding.cool/2023/09/invisible-epidemic/