Zero *app* users have ad-blockers. That's not because ad-blocking an app is harder than ad-blocking the web - it's because reverse-engineering an app triggers liability under #IPLaws like #Section1201 of the #DigitalMilleniumCopyrightAct, which can put you away for 5 years for a first offense. That's what I mean when I say that "IP is anything that lets a company control its customers, critics or competitors:

https://locusmag.com/2020/09/cory-doctorow-ip/

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